Apple Is Heavily Working On Its Fully Autonomous Car, Per New Report
In a move that could peg it against electric vehicle market leader, Tesla, Apple has begun working aggressively on its fully autonomous electric car, Bloomberg reported. Developing a car has been on Apple's agenda since 2014 but recent moves within the company signal a push towards making an Apple car a reality.
Last week, we covered a plausible first look at the Apple Car that was created by gleaning details from Apple's patents. The Cupertino-based company is sure to add its own design quotient and make the end result look unique. However, as with Apple products, it is what is on the inside that intrigues and excites people the most.
According to Bloomberg's report, Apple has put Kevin Lynch - the man who made Apple Watches what they are - in control of the project. Lynch has no experience in automotive manufacturing but Apple has roped in former executives at Tesla, BMW's electric division, Volvo, Daimler, and General Motors to provide the necessary technical expertise. Lynch still oversees the development of the Apple Watch but is currently more focused on the car, says the report.
It is likely that Apple is looking to deliver a completely autonomous car through this project. While the likes of Tesla are still working on perfecting full autonomy, the report said that Apple has recently reached a key milestone in achieving this in the Apple car. Given that the company is now designing the processors for its products by itself, the silicon engineering team can specifically design chips to suit the highly complex software that will power the autonomous mode rather than the other way around, the report said.
Looking at Apple's recent job listings, Bloomberg also suggests that Apple has moved further ahead from the car's design and is working on the interface that the driver will engage with. Expected to look and work much like the iOS, the interface will be something all passengers in the car will engage with since there might be no need for a driver at the wheel. And considering Apple's minimalist tendencies, there might be no steering wheel at all.
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