The 2021 machine learning, AI, and data landscape




Just when you thought it couldn’t grow any more explosively, the data/AI landscape just did: the rapid pace of company creation, exciting new product and project launches, a deluge of VC financings, unicorn creation, IPOs, etc.

It has also been a year of multiple threads and stories intertwining.

One story has been the maturation of the ecosystem, with market leaders reaching large scale and ramping up their ambitions for global market domination, in particular through increasingly broad product offerings. Some of those companies, such as Snowflake, have been thriving in public markets (see our MAD Public Company Index), and a number of others (Databricks, Dataiku, DataRobot, etc.) have raised very largely (or in the case of Databricks, gigantic) rounds at multi-billion valuations and are knocking on the IPO door (see our Emerging MAD company Index).

But at the other end of the spectrum, this year has also seen the rapid emergence of a whole new generation of data and ML startupsWhether they were founded a few years or a few months ago, many experienced a growth spurt in the past year or so. Part of it is due to a rabid VC funding environment and part of it, more fundamentally, is due to inflection points in the market.

In the past year, there’s been less headline-grabbing discussion of futuristic applications of AI (self-driving vehicles, etc.), and a bit less AI hype as a result. Regardless, data and ML/AI-driven application companies have continued to thrive, particularly those focused on enterprise use trend cases. Meanwhile, a lot of the action has been happening behind the scenes on the data and ML infrastructure side, with entirely new categories (data observability, reverse ETL, metrics stores, etc.) appearing or drastically accelerating.

To keep track of this evolution, this is our eighth annual landscape and “state of the union” of the data and AI ecosystem — coauthored this year with my FirstMark colleague John Wu. (For anyone interested, here are the prior versions: 20122014201620172018, 2019: Part I and Part II, and 2020.)

For those who have remarked over the years how insanely busy the chart is, you’ll love our new acronym: Machine learning, Artificial intelligence, and Data (MAD) — this is now officially the MAD landscape!

We’ve learned over the years that those posts are read by a broad group of people, so we have tried to provide a little bit for everyone — a macro view that will hopefully be interesting and approachable to most, and then a slightly more granular overview of trends in data infrastructure and ML/AI for people with a deeper familiarity with the industry.

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